Salzburg. Hangar 7
The highlight of a recent business trip to Austria was a visit to Hangar 7, a museum showcasing Red Bull’s achievements. Many believe Red Bull is just a soda company supporting a Formula 1 team, but their business is actually content production, leading to drink sales. Each can sold, typically earning the company about a dollar, reflects their successful branding at sports events. Billions of cans sold translate to billions of dollars earned.
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